General goal: single command to deploy dev version. It may require to create some app profiles which are going to be applied to both frontend and backend.
base url (required in 2 places - atlassian-connect.json, config.py)
bitbucket client id (config.py & RepositoriesConfiguration.jsx)
bitbucket client secret (config.py)
plugin key needs to be modified
also it's required to bypass licensing check and start ngrok (if it's possible). It should have an option to clean GAE db.
Besides that webpack needs to be re-configured to deploy generated files to the build folder (it goes to client/build atm)